We have been approached by many companies and individuals over the years; this is a good
example of the types of challenges people face, and how we can help.
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A new proteomics company needed to build a sales pipeline for their
technology... they especially wanted entry to the
biopharma/biotech market...
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A sales VP needed help ramping up
sales; but he also wondered if there were more fundamental
issues to consider...
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An important business opportunity
appeared for a small company; the CEO and his team needed
outside guidance to be sure they didn't blow it :) ...
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A partner in a VC firm needed
due diligence on a
technology business; looking for info and opinions - not a 500 page
report - and needed it yesterday...
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A start-up company had the right staff at start-up, but 2 years into it and
the CEO wasn't so sure; she needed
an outside, objective perspective...
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This Parisian company
had done great in Europe, but needed hands-on advice on how to get started in the US
market...
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A medium-sized company ($US50M - $US100M) has an aggressive revenue target but already behind... what to do? ...
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A huge technology business
opportunity but no experience approaching
and setting up business deals, this small company needed some experience organizing,
planning and executing the process...
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A small vc-backed Swedish company
with a hot product line who wanted to set up business in
North America...
- The first of several high-impact products past the alpha stage; they
wanted to set up a beta site program...
- A distributor owes you $272,973 for
shipped products... negotiate or call your lawyer? ... (both sides
won)
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A salesrep was a producer but created problems; retrain or
replace? Can you afford to cut her
loose? ...
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A small company (<$US50M) has a new
product extension and wanted to know if it
would sell...
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A portfolio start-up company had no salesforce and needed help getting the pipeline filled up...
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A CEO required a solid 5 year revenue
projection; his series B funding depended on it...
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A company held a sales meeting needed a speaker with industry experience to address the #1
complaint: 'not enough leads'...
A summary of projects (a selection):
Client: Instrument & software
company
Project: Identify, interview and appoint new distributors;
find new business opportunities...
ADME & microarray software for desktop and enterprise solutions
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Using SciBiz database and network (rolodex), qualify and
introduce client and technology to potential distributors in the
market
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ID, qualify distributors for microarray software; create
distribution chain
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Consult with strategic direction of company and
products
Client: Instrument, reagent,
start-up
Project: Identify market for new technology; find new
business opportunities...
Platform technology for gene expression/proteomics/SNP
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ID, qualify technology partnerships and collaborations through
access-type programs
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Qualify and introduce client and technology to potential customers in the
market (using SciBiz's database and network; rolodex)
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Assess technology/market match with regard to potential niches, i.e., therapeutic
antibodies, signal transduction, toxicogenomics, cell-surface receptors
Client: Consumable, reagent,
start-up
Project: Assess technology/market niche for small
volume, microfluidic, microplate-based product; find new business
opportunities...
High value microfluidic, disposable, microplate for high throughput
screening
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Survey market for correct product
positioning; Identify
first-buyer customer profile
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ID, qualify technology partnerships and collaborations through
access-type programs
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Qualify and introduce client and technology to potential customers in the
market
Client: Established contract design and consulting
engineering company
Project: Find new business opportunities; build business pipeline...
Instrument design/bread-board fabrication for research and diagnostic
markets
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Contact VP/CEO level prospects to introduce client (using SciBiz's
database and network; rolodex)
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Set up conference calls and introduce new business prospects to begin
sales process
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Followed progress of client-prospect discussions to advise when
necessary
Client: Established biopharmaceutical
company
Project: Do survey of CRO's who offer HTS services for kinase targets; qualify and recommend best vendor
Biopharmaceutical drug discovery group; kinase screening, small molecule
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Survey market for outsourcing companies that match client's requirements
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Interview companies to determine CRO capabilities, longevity in market, credibility,
reputation, pricing models
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Write report for client suggesting top three CRO choices
Client: Start-up specialty chemistry company
Project: Find new business
opportunities; build business
pipeline...
Drug discovery & development platform technology for specialized chiral
chemistry compounds and novel synthesis approach
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Understand market niche for high-value access to drug-like compounds for
HTS and lead optimization
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Reach out to biopharmaceutical medicinal chemists to discuss difficult-to-make API
centers
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Identify and contact potential chiral chemistry outsource development and
manufacturing prospects
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Commence business development effort; concluded with a $1MM sale within 6
months to a biopharmaceutical company
Client: Well established liquid handling and
microplate reader company
Project: Review distribution system in US;
recommend and help to build a better system for products ranging in price from
$US5K to $US750K...
Drug discovery & development liquid handling, robotic platform hardware and
software, systems integration, lab automation systems, microplate readers
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Evaluate distribution system, review sales and market numbers, make
recommendations
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Added manufacturer's reps distribution system; guided the integration to smooth out
any problems
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Today vendor is #1 in the US market
Client: SciBiz internal development project
Project: Develop
biopharmaceutical database (worldwide) of companies,
technologies, key people... (ongoing)
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Collect information on platform technologies especially related to drug
discovery, screening, development, pre-clinical, clinical
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Database should also include chemistry based products, hit-to-lead candidates, small molecule and target
candidates (i.e., DNA, RNA, protein, receptor)
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Highlight key people in biotechnology, biopharmaceuticals, big pharma, CROs,
diagnostics, medical research, universities and government research
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This information will include
protein and antibody products, assay chemistries, instrumentation technologies, bioinformatics
software
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Include contract research and
manufacturing services, bioinformatics, software platforms
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Project, started in 1995, now includes over 8,000 names related to
technologies and organizations
Client: SciBiz internal development project
Project: Track average sales response by salespeople and companies after asking for
information
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Select a significant number of companies to track (759 companies were
tracked over 18 months)
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Request information on their products through the mail and/or the internet
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Measure the time of response, quality of response, and follow up by company sales and
marketing
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Process data and generate report with conclusions
Client: Start-up instrumentation contract manufacturing company
Project: Survey market to understand need for high-end multi-detection
microplate reader...
Instrumentation, reagent technologies related to clinical testing and
fluorescence, fluorescence polarization in high throughput screening especially related to kinase
assays
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Design survey to reflect high positive response (or not) for commercial
feasibility of new product
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Survey marketplace at a screening symposium and follow up meetings in market
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Draw conclusions based on information collected and consultant's experience on
instrument features, pricing and distribution model (this CMO decided to move ahead and
design the first successful multimode microplate reader on the market and became a full-fledged
instrument vendor
Client: Start-up bioinformatics/datamining company
Project: Find acquisition partner; build sales
pipeline...
Bioinformatics and datamining software technology for data intensive genomics and
proteomics applications
- Assess technology/market match for client's bioinformatics and datamining
technology
- Approach more established bioinformatics organizations to feel out collaborative
and acquisition potential
- Find fast-cash-flow marketing and selling techniques to help keep company afloat... (now,
there was a challenge!)
Client: Start-up assay-detection technology company
Project: Build sales pipeline...
introduce to market... business development... business intelligence
Immunoassay bioprocessing contamination technology
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Using SciBiz's database and network, reached out to likely users of this
contaminant assay to begin sales pipeline
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Plan, organize, execute multi-city technical seminar series with several
presenting companies and organizations; over 200 companies in attendance
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Assess technology/market match; assist in launch of DNA contaminant
testing assay for biopharmaceutical injectable market
Client: Assay-platform start-up
technology company
Project: Survey market to measure size and speed of implementation
for complex assay; develop early access sales pipeline...
Multiplexing assay for proteomics and genomics applications
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Survey market for correct product
positioning; Identify
first-buyer customer profile
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Create an initial and market-palatable early access program for
collaborative and commercial entry to market
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ID, qualify potential technology partners and collaborations;
introduce client to their market
Client: Clinical diagnostics instrumentation/assays, start-up
Project: Do a global market analysis/survey for new tuberculosis assay system. Review
sales and distribution plans
Instrument/immunoassay and microbiological assay, TB diagnostics
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Using SciBiz database and network, reached out to over 100 institutions around the
world to ask about issues pertaining to TB diagnostics and potential usage
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Provided market analysis for new tuberculosis diagnostic instrumentation and reagent
system
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Designed a new sales/marketing/distribution business plan for staggered country
rollout
Client: Fluorescent polarization start-up
Project: Do a brief market survey for sales projections; find ways to fill sales
pipeline
Fluorescent polarization system, including reagents for high throughput screening
market
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Survey Plan, organize,
execute multi-city (4) technical seminar series with several presenting companies and
organizations; over 100 companies in attendance
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Do a brief market overview to analyze sales potential for following three
years
Client: Well established immunoassay company
Project: Create and lead seminar for this 40 person salesforce to
focus on complex selling and negotiations...
Immunoassay (in particular antibodies) products for research and clinical, proteomics and
genomics applications
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Work with company executives in understanding their
goals; speak with reps to identify issues that affect sales performance
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Processing the information, developed a one-day seminar
on practical negotiations strategies and tactics for their products and market
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Delivered sales seminar the following year during this
company's international sales meeting
A few more...
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Assisted engineering and design firm in identifying significant business
opportunities; client closed one $900K deal and presented with multi-million dollar
opportunity
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Firm needed penetration into key account executive offices to present
technology; opened a significant selling opportunity for this client
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Venture capital firm required fast-turnaround reporting on new
diagnostics company and technology; my report resulted in successful financing of
opportunity
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Proteomics-based start-up required new business opportunities for new
business area; located $400K clinical diagnostics opportunity within 60 days
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Completed project with a leading technology company to better understand
distribution strategies; recommended complete distribution makeover
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Identified and qualified small biotechnology vendor companies in need of
cash infusion to join a biotechnology holding company; assist in acquisition of companies
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Created and led multiple market penetration seminars for multiple
technologies and companies aimed at the biotechnology and pharmaceutical marketplace
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Assisted proteomics start-up in developing business plan, identifying and
hiring key executives and identifying potential technology acquisition partners for exit
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Provided consultation to an emerging Contract Service Organization
focusing in quality systems and validation related to FDA compliance issues
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Consulted with key immunoassay detection platform manufacturer on issues
related to sales revenue projections for main product. Was within 10% of actual revenue
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Conducted North American sales and market penetration seminars with three
separate companies in the bioprocess market. Attracted over 150 companies to these seminars, which
accounted for major (>25%) sales increases for each client
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Negotiated a settlement between manufacturer and distributor in conflict;
avoided very expensive litigation for client; parties now work together
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Created seminar Key Account
Management Program (KAMP©)
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Created seminar People-to-People;
Secrets of Business Development
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Created seminar Negotiations in the High Technology
Marketplace
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