Lead generation/pipeline building campaign uses a combination of legacy sales and internet marketing techniques. It can be for products that are new, possibly because it is a replacement that is faster, cheaper, better... or for a complex, difficult sale such as contract manufacturing or clinical development technologies. It can also be for products that have been on the market for a while but need a serious injection of caffeine ;)
Lead generation/pipeline building campaign projects can be from a minimum of 6 months to several years
Market research can be short overview of a particular market and its sales potential or more in-depth and long term. For example, venture capital companies have asked me to drill down into a market for a 'quick and dirty' report... typically 5-10 pages containing researched info along with 5-10 personal interviews. This type of report cost $5K-$10K. Other projects are more complex and require drilling down to acquire the right information and then validating what I find. These in-depth market projects can last several months; let's discuss and see how much time it will take and what kind of budget you will need to consider
Sales research is typically an overview of a particular market and its players. You may be interested to know the top 25 companies in a market, drill down to the most important people within those organizations who would be most affected by your product (or service) and why they would likely purchase (or not) your product. Add to this market sizing, likely sales cycle and potential competitive technologies and companies. These market projects can last several weeks or months depending on depth (how far do I drill down per account) and breadth (US market only... or global) of coverage; let's discuss what you are looking for and I'll give you an estimate as to how much time it will take and what kind of budget you will need to consider
Fee structure is a daily/hourly rate plus a per seat rate for custom presentations
Creative sales & marketing education fees can be very flexible to suit a client's budget
Typically creative sales and marketing education includes a design component (webinar/seminar presentation) plus the actual education aspect (personal seminar on-site, webinar, webinar-on-demand). Design component usually lasts 3-5 days plus 1-3 days for execution
Technology & business surveys include survey design, target market identification, social marketing plan/execution and reporting; personal telephone interviews can also be included if desired. Please note in the life sciences high volume responses are not the norm, however, if this is what you are looking for let's discuss. Due to volatility of survey markets, response rates are not guaranteed
Typical survey will take 60-90 days and cost ~$10K; for life sciences typical number of responses = 25-50
Note: Complex, high-end surveys usually have lower response rates. Less complex, short surveys (<10 questions) usually have higher response rates. In either case, response rates also go up the longer a survey is exposed to a market. For higher response rates, more time is needed to continuously push the survey out to various distribution channels.
Fee structure is a daily/hourly rate for planning and design followed by a monthly maintenance program (optional)
Internet marketing & sales strategies can be short overview for the client lasting several hours to setting up an internet marketing strategy for maximum output including SEO, PPC, social networking, mobile marketing, article writing, video marketing and blogging
$1,500 per day
$225 per hour
Monthly maintenance (optional)
Social networking & blogging (includes tweeting 8x/month, blogging 4x/month)... $1,250/month
Article writing... $175 per hour (this can also be per word or per article)
Sales & distribution guidance can be an overview/audit of a company's sales and/or distribution arrangement lasting 1-2 days to a complex project that can last up to a year (e.g., adding manufacturer's reps for a vertical product line while focusing direct sales reps on higher value products; adding international distributors; adding an internet sales channel)