If you're not playing in the internet and social media sandbox you are missing out in a big way... seriously.
If your marketing budget is still focused on print advertising and brochures, trade shows and symposia, readjust your thinking or you will be amazed how fast your smaller, hipper competition will swamp you. The internet is where your prospects look for information, get educated on your competitor's products and services and find out why a company returned your product in a blog posting. If you're not there, you are not there.
For a budget of about $50K - $75K, a small company can be on top of the search rankings in Google, have daily lead generation through PPC and SEO, blog and tweet weekly, deliver a high visibility video marketing campaign and conduct a professional mobile text marketing campaign. That's not bad, considering the bang for the buck. The 'bang' by the way, is that your prospects are waiting for you in front of their desktops, laptops, smart phones, cell phones, pad computers and whatever else they come up with (Dick Tracy watches?). It is where your audience lives... so you need to move there.
For the most part, I partner with several organizations for SEO (search engine optimization; organic or natural search engine rankings) and PPC (pay-per-click; paid advertising primarily on Google; right side of search page), and high octane social networking (I personally do smaller scale social networking). I work with my clients to set up video marketing, blogging, tweeting and mobile marketing.
If you are new to this (and especially if you're still not convinced this isn't just a fad) my suggestion is start small to educate yourself on the possibilities. Let's chat... it's lots of fun!
For a budget of about $50K - $75K, a small company can be on top of the search rankings in Google, have daily lead generation through PPC and SEO, blog and tweet weekly, deliver a high visibility video marketing campaign and conduct a professional mobile text marketing campaign. That's not bad, considering the bang for the buck. The 'bang' by the way, is that your prospects are waiting for you in front of their desktops, laptops, smart phones, cell phones, pad computers and whatever else they come up with (Dick Tracy watches?). It is where your audience lives... so you need to move there.
For the most part, I partner with several organizations for SEO (search engine optimization; organic or natural search engine rankings) and PPC (pay-per-click; paid advertising primarily on Google; right side of search page), and high octane social networking (I personally do smaller scale social networking). I work with my clients to set up video marketing, blogging, tweeting and mobile marketing.
If you are new to this (and especially if you're still not convinced this isn't just a fad) my suggestion is start small to educate yourself on the possibilities. Let's chat... it's lots of fun!
internet marketing & sales strategies
- Fee structure is a daily/hourly rate for planning and design followed by a monthly maintenance program (optional)
- Internet marketing & sales strategies can be short overview for the client lasting several hours to setting up an internet marketing strategy for maximum output including SEO, PPC, social networking, mobile marketing, article writing, video marketing and blogging
- $1,500 per day
- $225 per hour
- Monthly maintenance (optional)
- Social networking & blogging (includes tweeting 8x/month, blogging 4x/month)... $1,250/month
- Article writing... $175 per hour
- PPC... let's discuss
- SEO... let's discuss
- Mobile marketing... let's discuss
- Video marketing... let's discuss
- Send-a-Card marketing... let's discuss